Deborah Kaplan

Inside the AI transformation of global brands—from asset tracking to market-specific campaigns
AI is rapidly changing how content is produced and how brands connect with customers. It’s also helping behind the scenes, providing better asset tracking and automating manual tasks.
During an ADWEEK House Cannes Sunset Series panel co-hosted with Adobe, industry leaders discussed how brands can best work with AI-powered tools to help marketers

Inside the AI transformation of global brands—from asset tracking to market-specific campaigns
This post was created in partnership with Adobe
AI is rapidly changing how content is produced and how brands connect with customers. It’s also helping behind the scenes, providing better asset tracking and automating manual tasks.
During an ADWEEK House Cannes Sunset Series panel co-hosted with Adobe, industry leaders discussed how brands can best work with AI-powered tools to help marketers develo...

Brand building involves striking a balance between immediate business needs and long-term growth through strategic customer connections and trust.

During an ADWEEK House Cannes Lions Group Chat co-hosted with Tracksuit, industry leaders discussed how modern brands grow by staying close to their customers, building emotional connections, and responding quickly to shifting needs.

TI Fluid Systems had a problem. The company produces automotive fluid storage, carrying and delivery systems. That includes steel coils to fabricate pipes for brake and fuel supply circuits. Any perforations in the steel, no matter how tiny, can cause safety issues. TI Fluid had a camera-based inspection system in place, 3 meters above the steel strips on a production line. However, this system required complex calibration and had frequent operational failures and false hole ...

An estimated 39 million people could die globally by 2050 directly from one thing, if projections in a September Lancet study are accurate. It’s not COVID-19, swine flu or measles. Instead, it would be from antimicrobial resistance—the silent epidemic in healthcare.
“When we first had penicillin, back in the late 1930s, there was very little resistance, and penicillin wo...

Direct contracting is not a new concept: Cut out the insurers as middlemen and work directly with providers on more integrative health and aligned metrics. But companies are newly exploring different ways to implement it and fully realize the benefits.
About 75% of employers already use some form of direct contracting, and 41% say they will likely consider it in 2025, according to a 2024 Brighton Health Plan Solutions and HR Dive survey. Of the 150 respondents, approximately 60% were from com...

Although doctors prescribe pharmaceuticals for various ailments, they also understand that drugs are only one way to improve a patient’s health. Another is food. The “food is medicine” movement is not new, but it is gaining prominence. The idea is to bolster treatment by providing nutritious foods and medically tailored meals to address diet-related illnesses (diabetes, heart disease and some cancers) and supporting those with conditions such as cancer and kidney disease.

Supply & Demand for GLP-1s: What’s in Store?
How pharmacies, members & patients can think about accessibility & cost of these treatments
Glucagon-like peptide-1 (GLP-1) drugs have taken the country—and the world—by storm, due to their efficacy for some people as a weight loss treatment. While originally formulated and still used as a treatment for type 2 diabetes, the positive weight loss results associated with GLP-1s led manufacturers to seek...

When a patient reports a doctor to a state medical board, they may also sue the doctor for monetary damages in civil court. The medical board responds to patient complaints made directly to them, but it also may also initiate its own investigations. Those can be prompted by a malpractice claim resolution, with a court verdict against the doctor, or a settlement recorded in the National Practitioner Data Bank.
healthcare, medical malpractice, medical/legal, doctor, lawsuit, investigation

Have you heard about the new-ish insurance option for which individual coverage health reimbursement arrangements (ICHRA) let employees choose their own plan with employers reimbursing them for some or all of the premium? If not, join the club. These plans have pretty much flown under the radar since they were introduced federally in 2020.
ICHRAs are like ligers — half lion, half tiger.
healthcare, insurance, health insurance, employee benefits

With the exception of abortion and reproductive rights, most experts see healthcare issues as residing in the second tier of what will influence how Americans vote in the Nov. 5 presidential election. IVF, family planning, abortion,